Modern agriculture is moving towards reducing its harmful impact on the environment, as traditional pest control methods often negatively affect pollinators and other important insects in the ecosystem. That is why environmentally friendly solutions are becoming the foundation for sustainable agribusiness development around the world. On September 22, Futurology—the U.S. representative office of DroneUA—and Mosqitter presented a joint innovative AgTech startup, BEETLESS, at FIRA USA 2024, the world's leading agricultural robotics exhibition held in California.
A startup founded by Ukrainian women who have combined their years of experience from two leading Ukrainian companies aims to revolutionize pest control by protecting plants without chemicals, thereby eliminating environmental risks.
BEETLESS's mission is to eliminate pests while preserving biodiversity and protecting the natural ecosystem from human interference. In an era when traditional pesticides are harming pollinators, BEETLESS offers a smart, innovative solution that helps farmers around the world grow sustainably and profitably.
Its advanced design allows for the control of harmful insects while protecting pollinators such as bees, ensuring both productivity and ecosystem health. With scalability built into its design, BEETLESS can protect farms of all sizes, redefining what is possible in organic agriculture.
Futurology is grateful to the FIRA organizers for providing a platform for the presentation of the AgTech startup BEETLESS; to the Consul General of Ukraine in San Francisco, Dmytro Kushneruk, for supporting the initiative; and to all guests and media for their interest in innovations that effectively represent Ukraine's presence on the global technology scene.
